Swedish court rules against ads

  • Sweden
  • 03/19/2008
  • Migalhas

Sweden’s Supreme Court has ruled that advertising breaks inserted into films violate the filmmakers’ copyright. Two directors claimed they never gave permission for introducing ad breaks into their films. The ruling will not stop all ads on movies shown on Swedish TV as most directors have signed waivers to allow ads in order to obtain funding. The court ruled that the commercial breaks spoiled the viewing experience.

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